Step back in time to one of Alberta’s oldest industrial sites! The Medicine Hat Brick & Tile Factory (aka I-XL Industries) provided some of the most powerful building blocks of the Badlands: bricks, jobs, and stories. This exclusive experience will take visitors through the factory and it’s vibrant 124 year history. We’ll get technical, we’ll get nostalgic, and we’ll get hands on! Visitors will get to hand press their own limited edition brick to take home!

Once we’re done with the factory, we’ll get to visit the studio of a local brick artist Jim Marshall. He’ll give us insight into the process behind his murals which can be found all over Western Canada.

As part of the tour all guests will be treated with a pizza courtesy of Gypsy Girl Pizza, (hot and fresh from a wood firing brick oven!). This will be accompanied by one of Hell’s Basement’s iconic brews: “All Hops for a Basement” or “Boxcar Comfort”. These beers honour different parts of the early history of the city of Medicine Hat. (Root beer available for kids or non-drinkers!)

Enjoy a multifaceted experience among some of Western Canada’s earliest industrial remains, between stunning Badlands cliffs and the rushing South Saskatchewan River.